Who’s behind?

My name is Lars Rasmussen. I’m the Co-Founder and CTO of Holdbar.

Since I was a kid, I’ve always enjoyed tinkering with computers, and built my first website around the age of 13. Since then, I’ve worked on numerous e-commerce projects as a freelance consultant, built and sold a number of WordPress plugins, and between 2012 and 2022, I spent most of my time building the largest online experience marketplace, Truestory.

In 2023 my co-founder Lasse Kjær and I founded Holdbar, with the goal of making it easier to build, operate and grow an experience business.